Join Cassling for our 2009 Investing in You Health-care Forum. Gain insight and direction on some of today’s most pressing health-care leadership and management issues.

Thursday, July 30
8 a.m. to 3 p.m.

Embassy Suites Omaha-La Vista Hotel & Conference Center
12520 Westport Parkway
La Vista, NE 68128

Hotel Accomodations
There is no registration fee for the forum but attendees are responsible for their own hotel accommodations and transportation.

For hotel accommodations, contact the Embassy Suites at 402-331-7400.

**As meals and refreshments are to be provided by Cassling, attendee accepts full responsibility for review of and compliance with any applicable corporate compliance policy as it relates to their facility.

Contact Amy Adkins, marketing coordinator, with any questions at aadkins@cassling.com or 800-228-5462 ext. 1142.

 

  

This activity is approved for five Category A credits by the ASRT.

Event Agenda

Click here to learn more about the Health-care Forum speakers.

8 to 8:30 a.m.
Registration/Breakfast

8:30 to 9:30 a.m.
Building a Better Business Plan
Presented by Tej Adidam, Ph.D., Executive Management Education Professor, University of Nebraska at Omaha and Judy Jesz, Director of Professional Services, Cassling
The current health-care financial environment presents major challenges for decision makers. To achieve their goals, department leaders need a solid business strategy that demonstrates value. Learn how the right tools can help you develop a successful and obtainable business plan.

9:30 to 10:30 a.m.
Pointing the Way: A Look at New Sources that are Influencing How Your Patients Choose Care
Presented by Chris Bevolo, President, Interval
As consumers are asked to spend more of their own money to receive care, they will consider the entire spectrum of value, from access and expertise to service, convenience and price. As a result, consumers are turning to new sources for help. Organizations such as information providers, health and wellness firms, employers and patient brokers have the potential to strongly influence consumers when it comes to health-care decisions. Ultimately, health-care providers must understand how to address these audiences in their strategies.

10:45 to 11:45 a.m.
Valuing Human Capital
Presented by Jennifer A. Murnane, Ph.D, Assistant Director, Bellevue University’s Human Capital Lab
It’s no secret that organizations’ investment in human capital is a key indicator of their success. Yet, the value of that investment and how it is shown, resourced and leveraged remains a mystery for many. During this presentation, you’ll learn more about the concept of human capital management, explore case studies and discuss ways to engage your organization in human capital.

11:45 a.m. to 12:30 p.m.
Lunch

12:30 to 1:30 p.m.
Dusting Off the Crystal Ball: Looking to the Future of Health Care
Presented by Scott Adler, Principal, Insight Strategies, LLC
In the next decade, health care may look very little like it does today. From the rising power of the consumer to the aging of baby boomers to the government’s pledge for reform, multiple forces are working to transform the state of health care today. This presentation will help you understand the scope of the current health-care environment and what opportunities and challenges lie ahead.

1:45 to 2:45 p.m.
Leading to Achieve Great Service
Presented by Dee Dee Raap, JourneyWorks
Does your organization have the kind of customer service that positively impacts the bottom line? Service so great, it creates customer retention, relationships and referrals? Learn how to keep your brand promise by delivering great service to every customer, and in the process, create the internal service that keeps your employees happy.