Ashley Geis, customer advocate
Cassling Diagnostic Imaging
402.334.5000, Ext. 1132
ageis@cassling.com

Cassling Diagnostic Imaging Wins AMA Omaha Best of Show

Omaha, Neb. (April 7, 2006) – The Omaha Chapter of the American Marketing Association presented Cassling Diagnostic Imaging with the Best of Show award at the 2006 Pinnacle Awards Dinner.

In addition to winning Best of Show, Cassling received a Pinnacle award in the total marketing campaign category and a Gold award in the direct response category. All three awards pertained to Cassling’s ‘Unlock Your Success: Rural Magnetic Resonance Imaging Campaign.’ The Best of Show award is the top award presented at the AMA ’s annual ceremony.

Awards were given in eight marketing categories. Entries were judged on marketing objectives, execution and results. Business types included small, large and not-for-profit organizations; Cassling was judged in the large business category.

Unlock Your Success: Rural MRI Campaign
Cassling’s Rural MRI comprehensive marketing campaign included educational seminars, media relations and a three-part direct mail series. Through primary research, Cassling learned that only 20 percent of the rural facilities within its territory had an on-site MRI system. Through phone interviews, Cassling identified the top challenges faced by rural health-care facilities in terms of MRI purchasing decisions and addressed these needs through the ‘Unlock Your Success: Rural MRI Campaign.’

“ Cassling’s integrated campaign met or exceeded all of our objectives. Through the multi-channel approach, we were able to better educate our customers, which ultimately shortened the decision making cycle,” said Lindsay Cosimano, APR, vice president of marketing. “We are honored Cassling has been recognized for the success of this campaign. ”

About Cassling Diagnostic Imaging
Cassling Diagnostic Imaging is a full-line sales and service distributor for Siemens Medical Solutions. Founded in 1984, Cassling helps health-care organizations in Iowa, Kansas, Nebraska, South Dakota and select counties in Illinois and Missouri, increase their efficiency and decrease their costs. Cassling continues to grow by responding to health-care market trends with diagnostic equipment and specialized integrated solutions.

Cassling was awarded the Omaha Best Places to Work Award in 2005 and 2006, and recently was recognized as a Silver Well Workplace Award for its commitment to the wellness of its employees and their families. In 2004, Cassling was named Omaha’s second fastest growing company. For more information, visit cassling.com.