Amy Adkins, marketing coordinator
Cassling
402.334.5000 ext .1142
aadkins@cassling.com

Cassling Marketing Team Wins Six Awards, Including Two Pinnacles

Omaha, Neb. (April 24, 2009) –The Omaha Chapter of the American Marketing Association presented Cassling with two Pinnacle Awards at its 2009 Pinnacle Award celebration held April 23, at the Paxton Ballroom in Omaha. The Pinnacle Awards recognize exceptional work in the field of marketing.

Cassling received the Pinnacle Awards for the following marketing initiatives:

Direct Response: MRI Travel Campaign
The MRI travel campaign was a six-week direct mail initiative aimed at raising awareness of the benefits of an in-house MRI system. The multi-channel campaign generated a 7.6 percent response rate and 19 qualified leads, far exceeding the original campaign goals.

Public Relations: Investing in You Seminar Series
The Investing in You seminar aims to increase awareness of Cassling as an industry resource. An August 2008 seminar on women’s health received 100 percent positive feedback from attendees and earned an overall average score of 4.38 on a 5.0 scale, with 5 being the highest.

In addition to the Pinnacle awards, Cassling received four Platinum awards in the total marketing campaign, public relations and direct response categories.

Awards were given in nine marketing categories and judged on marketing objectives, execution and results. Business types included small, large and not-for-profit organizations; Cassling was judged in the large business category.

About Cassling
Cassling is a full-line sales and service distributor for Siemens Healthcare. Founded in 1984 as Cassling Diagnostic Imaging, the company helps health-care organizations in Iowa, Kansas, Nebraska, South Dakota and select counties in Illinois and Missouri, strengthen health care in their communities. In July 2008, the company name was changed to Cassling to better reflect the full range of imaging and clinical information management products, and marketing and professional services it offers.