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Amy Adkins, marketing coordinator Health-care Facilities to Recognize Importance of Imaging During National Radiologic Week Omaha, Neb. (Oct. 30, 2009) – To recognize the many contributions imaging has made to the field of medicine, health-care facilities nationwide will celebrate National Radiologic Week Nov. 8-14, kicking off with X-ray Discovery Day on Nov.8. Medical imaging plays a significant and necessary role in health care, allowing physicians to more quickly and accurately detect, diagnose and treat injury, illness and disease. Medical imaging has grown by leaps and bounds since Nov. 8, 1895, when German physicist Wilhelm Conrad Roentgen made a discovery that would forever change the field of medicine. In his darkened laboratory, he uncovered a form of radiation that could penetrate solid objects and cast images. He called his finding “X-radiation,” with the X meaning “unknown.” Some 114 years later, the X-ray remains the most commonly used form of medical imaging. Roentgen’s discovery laid the groundwork for the advanced medical imaging equipment found in health-care facilities today. The modern X-ray as well as CT, ultrasound, mammography and nuclear medicine equipment use the basics of Roentgen’s science to help save lives. “National Radiologic Week and X-ray Discovery Day give health-care facilities a chance to recognize the crucial work performed by radiology departments,” said Mike Cassling, president and CEO. “From the mammogram that detects breast cancer to the coronary CT scan that finds blocked arteries before a heart attack occurs, imaging is vital to the delivery of health care. Through the use of imaging, patients require fewer unnecessary and exploratory surgeries and can avoid inappropriate treatments that inflate the costs of their care.” Cassling has helped local health-care facilities bring critical imaging technology to their communities for 25 years. A full-line sales and service agent for Siemens Healthcare since 2001, Cassling has installed more than 750 X-ray based systems in its Midwest territory. The company’s local experts can provide insight into the important role imaging plays in health care, including how this technology produces extremely detailed pictures, even 3-D images, of the body and how it helps to save lives and reduce costs. About Cassling
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