Welcome to the Cassling Customer Resource Center
Click on the links below to access Cassling case studies, trend reports, webinar recordings and more!
|
|
New!
Galesburg, Ill.
MAGNETOM Aera MRI
Read More |
Lexington, Neb.
Siemens MAMMOMAT NovationDR
Read More |
Mitchell, S.D.
Siemens MAGNETOM Avanto MRI
Read More |
Sabetha, Kan.
Siemens SOMATOM Emotion 6 CT
Picture Arching and Communications System
Read More |
Plainville, Kan.
Siemens SOMATOM Emotion 6 CT
Read More |
Holdrege, Neb.
Siemens MAGNETOM Symphony MRI
Siemens PACS
Read More |
Pella, Iowa
Siemens MAGNETOM Symphony MRI
Siemens MAGNETOM Espree MRI
Read More |
McCook, Neb.
Siemens MAGNETOM Essenza MRI
Read More |
Albany, Mo.
MAGNETOM Essenza MRI
A Cassling Marketing Case Study
Read More |
Columbus, Neb.
Siemens MAMMOMAT Novation DR
A Cassling Marketing Case Study
Read More |
Imperial, Neb.
Siemens MAMMOMAT Novation DR
A Cassling Marketing Case Study
Read More |
Ord, Neb.
A Cassling Marketing Study
Read More |
Manhattan, Kan.
Siemens MAGNETOM Espree MRI
Siemens Biograph PET/CT
A Cassling Marketing Case Study
Read More |
|
Here's a look at what we covered at our April 18 Spring Health-care Summit in Omaha.
Read More |
Here's a look at what we covered at our Oct. 30 seminar in Des Moines:
Read More |
|
 Planning Worksheet Template: Use this template as a first step. Fill out as much as possible in advance and then work with a committee to brainstorm and fill in the details. Key metrics you will need are: total number of participants eligible to participate in your program and your target audience.- Incentives Worksheet: This worksheet is less about monetary prizes and more about planning for how to encourage participation.
- Communication Worksheet: Useful for gathering ideas, promotional tactics and written descriptions surrounding a wellness initiative.
- White Paper: Employee Wellness Programs - Investing in Health to Save Money
Read More |
|
For many hospitals and health systems, communicating to patients via Facebook, YouTube, Twitter and LinkedIn is a fixed part of their social media strategy. However, a game changer—in the form of a picture-sharing social site called Pinterest—offers health-care organizations a new set of tools for engaging with patients.
Read More |
Video is a powerful marketing tool for health-care organizations. Americans are watching more online videos than ever before - 38 percent more than five years ago. Telling a story through video rather than text can be an effective way to engage consumers and add personality to an organization.
Read More |
Adapting to reform is a major challenge for imaging programs. Cassling's recent webinar, "Imaging Market Update: Outlook for Volumes, Payment and Policy," presented by The Advisory Board Company offers three areas for imaging leaders to focus their attention, along with tactics for positioning imaging for the future.
Read More |
Mobile technology is the latest epidemic to permeate hospitals and
clinics across the country. Health-care providers have discovered
there's an app for practically everything--from accessing patient
records and looking up drug information to viewing images and performing
tests--and they are not afraid to use them.
Read More |
Staggering statistics about waste have caught the attention of health-care organizations. Around the country, hospitals are taking responsibility and implementing sustainability initiatives to combat the estimated 5 million tons of solid waste health-care facilities generate each year. The U.S. Department of Energy estimates the health-care industry surpasses all other service industries for energy spent, with the exception of transportation.
As leaders and stewards of community health, hospitals are embracing sustainable strategies and altering facilities management, environmental services and landscaping.
Read More |
Researchers are reporting how nuclear imaging, which refers to a group
of modalities such as molecular breast imaging (MBI), can fill in the
gaps left by mammography and help detect breast cancer in women. A team
from Mayo Clinic in Rochester, Minn., presented their findings at the
2011 Radiological Society of North America's 97th Scientific Assembly
and Annual Meeting.
Read More |
|
May 15, 2013
Presented by
Brent Colby, Director of Radiology Physics, Sanford Health, Fargo, ND
Click here for the handouts to this presentation.
Download video: MP4 format | OGG format
|
March 14, 2013
Presented by Brian Lee, CSP - Chief Executive Officer of Custom Learning Systems Group Ltd.
Download video: MP4 format | OGG format
|
Jan. 31, 2013
Presented by Jones Loflin, author and professional speaker
Click here for handouts to this presentation.
Download video: MP4 format | OGG format
|
October 2012
Presented by Deborah Bass, chief executive officer, Nebraska Health Information Initiative (NeHII)
Click here for handouts to this presentation.
|
July 2012
Presented by Ingrid Lund, PhD - Senior Consultant with the Imaging Performance Partnership
Click here for handouts to this presentation.
|
|
March 2012 
Presented by Melody Mulaik, president, Coding Strategies, Inc.
View a recording of the presentation
MPEG-4 movie format, 21.4MB
Read More |
Jan. 2012
Presented by Susan Ann Koenig, executive coach
View a recording of the presentation
MPEG-4 movie format, 21.4MB
Read More |
|
Elements of an Effective News Release
Read More |
|
Crafting Messages That Appeal to Each Generation
Read More |
|
Launching a Successful Direct Mail Campaign
Read More |
Six Elements of a Crisis Communication Plan
Read More |
Providing a Quick, At-a-Glance Overview
Read More |
Steps to Increase Chances of Success
Read More |
|
Develop Your Organization’s Unique Brand
Read More |
|
Tips For Attracting the Right Doctor For Your Community
Read More |