Cassling’s customized marketing services are designed to leverage your investment and strengthen your existing brand.

Services Designed to Fit Your Needs
Together with your guidance, we will develop a customized marketing plan to help you promote your offerings internally and in the community.

Beyond Templates
We will leverage your existing brand identity and demonstrate how your new purchase will help you provide even better patient care. We produce custom pieces that reflect your brand and mission. If you have an on-site marketing team, our team will work with them to ensure they have the materials and support they need.

Packages
A Cassling marketing service package includes development of a customized marketing plan and support materials to clearly and effectively convey your messages. The base package includes three personalized pieces, and the advanced package includes six personalized pieces. Examples of customized marketing materials that Cassling can develop include print advertisements, direct mail pieces, lobby banners, promotional fliers, newsletter articles, letters to physicians and patients, news releases, brochures, etc.
 
Patient Newsletters
Position your organization as the local health-care resource through a quarterly, patient-focused newsletter. Cassling provides a range of customization options, from copy only to complete newsletter design, branded to your organization.
 
Brand Strategy and Development
A strong, consistent brand serves as the platform for an effective marketing communications campaign. Cassling can develop brand strategy action plans to strengthen your brand awareness and create an image identity (logo and messaging) that represents the look and feel of your organization.

Ongoing Support
As a marketing services customer, you will receive Marketing Minute, a quarterly newsletter designed to help keep marketing top of mind. Each issue includes the latest health-care marketing trends, tips for enhancing your brand and examples of area success stories. In addition, each issue includes a tool box with custom pieces you can use to further promote your facility.