Cassling’s customized marketing services are designed to leverage your investment and strengthen your existing brand.

Services Designed to Fit Your Needs
Together with your guidance, we will develop a customized marketing plan to help you promote your offerings internally and in the community.

Beyond Templates
We will leverage your existing brand identity and demonstrate how your new purchase will help you provide even better patient care. We produce custom pieces that reflect your brand and mission. If you have an on-site marketing team, our team will work with them to ensure they have the materials and support they need.

Ongoing Support
As a marketing services customer, you will receive Marketing Minute, a quarterly newsletter designed to help keep marketing top of mind. Each issue includes the latest health-care marketing trends, tips for enhancing your brand and examples of area success stories. In addition, each issue includes a tool box with custom pieces you can use to further promote your facility.

Here is a breakdown of the packages that are available:

Level One
Cassling will work with you to create the following three customized marketing pieces:

• News release
• Letter to your referring physicians
  
• Letter to your patients
  

Level Two
In addition to the services provided in Level One, Cassling will develop one additional copy piece and one design piece. Examples include the following:

• Article
• Promotional flier

Level Three
This option gives you the greatest opportunity to promote your purchase by combining the services of Levels One and Two and development of two additional design pieces. Examples include the following:

• Advertisement for print publication
• Direct mail piece

Customized Packages
Cassling wants to ensure we meet your expectations. Our team can customize a marketing package based on your wants and needs. Any of our services can be combined to ensure you receive customized material that best reflects your brand.