About Us

Bob began his career with Picker International and worked his way up to manage both the sales and service organizations for the Midwest region. After decades of service to Picker, Bob decided to start his own venture, Cassling Diagnostic Imaging, in 1984. Through CDI, Bob wanted to focus on providing the absolute best in customer service from an initial inquiry all the way through long-term service of the customer’s needs. Focused regionally around Omaha, Nebraska, Bob had a particular interest in supporting rural healthcare. Bob grew the company through relationships with a number of different equipment vendors and adding customers through the excellent reputation the company developed. 

In 1996, Bob turned the presidency of CDI over to his son, Mike, but continued to guide CDI as its Chairman. Cassling grew to where it could diversify into other businesses and formed CQuence Health Group in 2011. Bob continued many great customer relationships up to his passing on Friday, July 25, 2014, at the age of 84.

When Bob Cassling passed away he left behind the legacy of a wise leader, a relationship builder, and the head of the family here at Cassling. Read about Bob’s vast influence from colleagues who worked with him for many years.

Read the Omaha World-Herald's story: H. Robert Cassling worked hard on relationships with family, friends and in business.

Ken Vetter worked for Bob Cassling for 20 years at Picker International before joining Cassling Diagnostic with him in 1984. As a 40 plus-year veteran of the healthcare industry, Ken served as vice president of Cassling Diagnostic Imaging until his retirement in 2008. Throughout his career with Cassling, Ken displayed a true understanding of the value of the customer relationship. His positive attitude and loyal actions helped lead the company to success. As one of Cassling’s senior leaders, he helped manage strategic initiatives to uncover new business and maintain strong customer relationships. Ken mentored new employees and ensured that Cassling maintained the highest moral and ethical standards.

Mike provides primary leadership as CEO of Cassling. He joined the team in 1985, working alongside his father and company founder, Bob Cassling. Mike worked in sales, serving as the vice president of sales and marketing, before being appointed president of the company in 1996.

In addition to his role with Cassling, Mike Cassling is Chairman and CEO of CQuence Health Group, formed in 2011 to provide shared services and strategic direction for its partner companies: Cassling and Ensocare, a care coordination software company. Mike and CQuence Health Group also oversee a healthcare investment portfolio – consisting of 12 corporate partnerships focused on improving patient care, decreasing costs and improving outcomes.

Under his leadership, Cassling and CQuence have earned multiple honors and awards, including:

• Modern Healthcare’s #1 ranked Best Places to Work in Healthcare (2015-2016)
• Modern Healthcare’s Best Places to Work in Healthcare (2013-2018)
• Gold Fit-Friendly Worksite by the American Heart Association (2016)
• Employee Voice Award, Quantum Workplace (2015)
• Gold Well Workplace Award by the Wellness Council of America (2014)
• Highest Actively Engaged Population and Highest Overall Job Satisfaction by Avatar Solutions (2012)
• Platinum Well Workplace Award by the Wellness Council of America (2011)
• Best Places to Work in Omaha (2011)
• Best Places to Work for the Advancement of Women (2011)
• HR Solutions Employee Engagement Awards, 1st place nationally (2010)
• Omaha Chamber of Commerce Business in Excellence Award (2008)

Mike holds an undergraduate degree from the University of Nebraska-Lincoln in general accounting and marketing. He completed the Graduate School of Sales and Marketing at Syracuse University in 1992.

Mike is active in the Omaha community as an Ak-Sar-Ben Governor and serving on the Board of Directors for The Salvation Army, Omaha Symphony, Omaha Community Foundation, Omaha Performing Arts, Bellevue University (Chair) and Omaha Sports Commission.

Nationally, he serves on the Broadway Dreams Executive Committee and on The Salvation Army’s National Advisory Board executive committee. Mike is an Omaha “40 under 40” alumnus, was recognized in 2014 and 2010 with an Alumni Achievement Award from the University of Nebraska-Lincoln, and is a Westside High School Hall of Fame honoree. Mike has two daughters, Megan and Kaila; his wife, Elizabeth, has two sons, Gage and JT.

Andy Beer received his business administration degree at Iowa State University and completed the Alternative MBA course at the University of Minnesota Carlson School of Business.

Andy is a veteran of the diagnostic and medical imaging industry. He spent 12 years at Siemens Medical Solutions where he gained direct sales and management experience before joining Cassling in 2002.

While at Siemens, Andy received a number of company awards and honors, including the Circle of Excellence Award and the Masters Award. He stays involved in the community by donating time to his church and coaching youth basketball.

Steve Chambers graduated with Distinction from the University of Nebraska-Lincoln in 1986. He is a certified public accountant and joined Cassling in 1990. Prior to joining Cassling, he worked in public accounting at Deloitte and Touche. He serves as the Chief Financial Officer for CQuence operated companies and is involved in finance and investing decisions of CQuence Health Group.

Steve is active in the community. He has in the past served as treasurer of the Teammates Metro Omaha Board and treasurer of a large youth soccer club. He currently is a Teammates mentor and is on the Millard Teammates Board of Directors. Steve also is a member of the Nebraska Society of Certified Public Accountants.

Kyle Salem joined Cassling in February 2005 and was named President in 2017. Dr. Salem earned his doctorate in biomedical engineering from Case Western Reserve University and has completed the Kellogg Management Institute at the Kellogg School of Management at Northwestern University.

After his time in academia, he initially worked for Siemens Medical Solutions MRI research & development, serving as the primary scientist supporting their second 3 Tesla MRI scanner in the U.S. He also managed U.S. R&D MRI collaborations for two years.

In 2005, Kyle joined Cassling Diagnostic Imaging where he has held a number of roles from strategic sales executive to vice president of corporate strategy and development. Today, as president, Kyle strengthens community healthcare by working with customers to ensure Cassling's offerings meet their short- and long-term goals, as well as clinical, financial and organizational needs.

Carol Armitage earned her degree in business administration from the University of Nebraska-Lincoln in 2001, with an emphasis in both finance and accounting.  In 2008, Carol joined the Cassling team with more than a decade of management and operational experience in various industries.  She began her career with Cassling by managing the service and contract billing teams before being promoted to the Service Operations Manager and then the Director of Service Operations.  Currently, Carol leads the operational teams for sales, service, business analytics and compliance in her role of VP of Operations.

Carol is also an active member of the community. She has been a Teammates mentor since 2009 and also donates her time to a variety of animal rescue groups in the Omaha-metro area. Carol currently serves on the American Heart Association’s Executive Leadership Team, where she works to increase awareness of cardiovascular disease, the leading cause of death in women of all ages.

Joe began his career at Cassling in 1985 as a Field Service Engineer and Project Manager, where he installed and serviced various types of imaging equipment throughout our Midwest region. Over the years, Joe has held various leadership roles within the Cassling service team, including Regional Service Manager.

Today, as Vice President of Service, Joe leads the entire equipment implementation and service teams while also working with customers to develop customized service solutions.

Randy Wobig is Chief Information Officer for CQuence Health Group and its partner companies which include: Cassling, a diagnostic medical equipment and services company; and Ensocare, a leading provider of care coordination software solutions. In his role, Randy oversees all corporate information technology, as well as facility planning and management, for the organization.

Randy joined Cassling, one of CQuence’s partner companies in 1999 as a Clinical Network Specialist. He was promoted to Director, Clinical Applications, and later to Vice President of Services, where he managed Cassling’s applications support, PACS service support, and project managers. Randy transitioned to the role of Chief Information Officer in January of 2010.

Before joining the Cassling team, Randy spent 14 years gaining hands-on diagnostic imaging and digital imaging systems management experience at Nebraska Medicine (formerly Nebraska Health Systems). He had eight years of experience working with the Hospital and Radiology Information Systems (HIS/RIS) teams. Randy also held a courtesy faculty appointment for teaching in the College of Allied Health Professions.

Randy is a graduate of UNMC’s College of Allied Health Professions with an associate’s degree in radiography and a bachelor’s degree in diagnostic medical sonography. He also served as a founding member and Vice President of the UNMC Radiation Science Technology Education Alumni Chapter. He continues to be active in the UNMC College of Allied Health Alumni Association.

Bruce Stec is Vice President of Human Resources for CQuence Health Group and its partner companies, which include: Cassling, a diagnostic medical equipment and services company; and Ensocare, a leading provider of care coordination software solutions. Bruce is responsible for aligning organizational goals and objectives with human resource programs and projects to ensure a unified culture throughout all CQuence partner companies.

Bruce joined CQuence in 2013 with nearly 20 years of human resources management and consulting experience. At CQuence, Bruce has implemented innovative performance management tools and the company’s first-ever formal leadership development program. Under Bruce’s leadership, CQuence has been recognized locally, regionally and nationally for its award-winning workplace culture and wellness programs. The organization has been ranked in the top 10 of Modern Healthcare’s Best Places to Work in Healthcare for four straight years.

Bruce graduated from the University of Nebraska at Kearney and has earned both his Senior Professional in Human Resources (SPHR®) certification and his Society for Human Resource Management Senior Certified Professional (SHRM-SCP) certification. He was named SHRM Nebraska’s Human Resource Professional of the Year in 2015.

He contributes his time and talent as a board member for several local organizations, including the Human Resource Association of the Midlands and CASA for Douglas County.

Elizabeth Grieger joined Cassling in 2006. In her current role, she is responsible for developing and managing relationships with Cassling’s strategic accounts, including IDNs, GPOs, regional purchasing networks and health systems. She also oversees Cassling’s clinical strategy team, as well as its clinical solution set, which include equipment service sales and ultrasound products. Since starting at Cassling, Elizabeth has held a number of roles focused on customer relationship building, from Product Sales Executive for cardiology IT solutions and most recently as Strategic Accounts Manager. 

Prior to Cassling, Elizabeth worked as a Registered Nurse in hospitals throughout Eastern Nebraska. She earned her Bachelor’s of Science in Nursing from the University of Nebraska Medical Center College of Nursing in Omaha, Nebraska.

Dan Gordon is Vice President of CQuence Health Group and responsible for strategy, customer experience, marketing and communications across CQuence and its business units, Cassling and Ensocare. Dan has led a career across various businesses and industries, including advertising, revenue cycle management, telecommunications, customer experience management and healthcare. Dan has also started, operated and sold several businesses.

He is a graduate from the University of Notre Dame with a degree in Finance and Business Economics and a minor in Psychology. In addition to being a fitness junkie, Dan spends his free time with his wife chasing their three boys around the country to watch their sporting events.

Kim Phox is Regional Vice President at Cassling, overseeing the sales division in the company’s Midwest region. She got her start at Cassling nearly 15 years ago as an account executive in Kansas. Kim then oversaw Cassling’s expansion into its South territory, achieving great success in navigating the freestanding emergency room business and helping organizations be successful in a rapidly changing healthcare environment. Kim is passionate about healthcare and believes in doing the right thing in an industry that has to control costs and improve patient care and outcomes. Prior to starting at Cassling in 2004, she worked as a high school math and science teacher.

Kim’s experience as a former teacher makes her a great coach and a natural leader. For example, she teaches Crown Ministries Finance and volunteers with her husband at their church and for Young Life, a national religious organization committed to helping adolescents grow in their faith.

Kim received a Bachelor’s of Science in Biology, as well as a Master’s in Science Education from Friends University. She is an avid fan of the North Carolina Tarheels, but an even bigger fan of her grandkids.

Rob Loft serves as the Regional Vice President of Surgery, where he leads a team of Surgery & Urology Territory Sales Managers across Cassling’s Western and Midwest Zones, which recently expanded to include Missouri and Kentucky.

Rob joined Cassling in 2014 as an Account Executive covering the Pacific Northwest. In 2015, Rob transitioned to the role of territory sales manager, selling Siemens Healthineers’ mobile C-arm and urology solutions. In 2019, Rob was promoted to his current role and remains passionate about helping healthcare professionals find equipment solutions to better serve their patients.

Rob began his medical sales career in 2011 with Biomedix Vascular Solutions, Inc., selling diagnostic devices for the early detection of Peripheral Arterial Disease. Prior to that, he worked for financial organizations such as AIG and Citi Financial.

Rob received his Business Administration/Finance degree from Eastern Washington University in 2004. Rob enjoys donating his time to his church as well as to St. Vincent DePaul. He also enjoys coaching youth soccer and competing in Spartan races.

Mark Miller has served the healthcare industry for 20 years. In his current role as the Regional Vice President of Sales for Cassling’s South Zone, Mark leads the Account Executive team in Texas, Louisiana, Missouri and Kentucky.

He started his career with a degree in Cardiopulmonary Science from LSU, and worked for five years in the clinical setting, including the cath lab, echocardiography and respiratory therapy departments. Mark has spent the last 15 years leveraging his clinical experience in sales and sales leadership roles in the interventional and diagnostic imaging space.

Outside of his career in healthcare, Mark is active in several wetland conservation and watershed improvement projects with the Natural Resources Conservation Service in drought-susceptible areas of North East Texas.

Leigh Mings has more than 18 years of clinical and sales experience serving the healthcare industry. In her role as Clinical Manager, Leigh leads a growing team of clinical C-arm specialists—scheduling demos, assisting with customer installations and anything “C-arm” related. She is committed to providing customers with proactive solutions, comprehensive education and excellent customer service.

Leigh first joined Cassling in 2016 as a clinical C-arm specialist and was responsible for training customers on software/equipment and advising them on clinical capabilities and workflow. Prior to starting at Cassling, Leigh worked as a licensed RT throughout the Midwest, most recently serving as a hospital’s lead interventional tech and education coordinator.

Leigh is an American Registered Radiologic Technologist (ARRT), Vascular-Interventional board-certified, and Lean Six Sigma Green Belt Certified: a method that improves performance by removing waste and variation.

She completed her prerequisites for the Radiologic Technology program at Garden City Community College on a rodeo scholarship. Soon after, Leigh graduated with an Associate of Applied Science degree at Memorial Hospital School of Radiologic Technology and was awarded the Eastman Kodak Clinical Excellence Award voted on by hospital staff and physicians.

Bob began his career with Picker International and worked his way up to manage both the sales and service organizations for the Midwest region. After decades of service to Picker, Bob decided to start his own venture, Cassling Diagnostic Imaging, in 1984. Through CDI, Bob wanted to focus on providing the absolute best in customer service from an initial inquiry all the way through long-term service of the customer’s needs. Focused regionally around Omaha, Nebraska, Bob had a particular interest in supporting rural healthcare. Bob grew the company through relationships with a number of different equipment vendors and adding customers through the excellent reputation the company developed. 

In 1996, Bob turned the presidency of CDI over to his son, Mike, but continued to guide CDI as its Chairman. Cassling grew to where it could diversify into other businesses and formed CQuence Health Group in 2011. Bob continued many great customer relationships up to his passing on Friday, July 25, 2014, at the age of 84.

When Bob Cassling passed away he left behind the legacy of a wise leader, a relationship builder, and the head of the family here at Cassling. Read about Bob’s vast influence from colleagues who worked with him for many years.

Read the Omaha World-Herald's story: H. Robert Cassling worked hard on relationships with family, friends and in business.

Ken Vetter worked for Bob Cassling for 20 years at Picker International before joining Cassling Diagnostic with him in 1984. As a 40 plus-year veteran of the healthcare industry, Ken served as vice president of Cassling Diagnostic Imaging until his retirement in 2008. Throughout his career with Cassling, Ken displayed a true understanding of the value of the customer relationship. His positive attitude and loyal actions helped lead the company to success. As one of Cassling’s senior leaders, he helped manage strategic initiatives to uncover new business and maintain strong customer relationships. Ken mentored new employees and ensured that Cassling maintained the highest moral and ethical standards.

Mike provides primary leadership as CEO of Cassling. He joined the team in 1985, working alongside his father and company founder, Bob Cassling. Mike worked in sales, serving as the vice president of sales and marketing, before being appointed president of the company in 1996.

In addition to his role with Cassling, Mike Cassling is Chairman and CEO of CQuence Health Group, formed in 2011 to provide shared services and strategic direction for its partner companies: Cassling and Ensocare, a care coordination software company. Mike and CQuence Health Group also oversee a healthcare investment portfolio – consisting of 12 corporate partnerships focused on improving patient care, decreasing costs and improving outcomes.

Under his leadership, Cassling and CQuence have earned multiple honors and awards, including:

• Modern Healthcare’s #1 ranked Best Places to Work in Healthcare (2015-2016)
• Modern Healthcare’s Best Places to Work in Healthcare (2013-2018)
• Gold Fit-Friendly Worksite by the American Heart Association (2016)
• Employee Voice Award, Quantum Workplace (2015)
• Gold Well Workplace Award by the Wellness Council of America (2014)
• Highest Actively Engaged Population and Highest Overall Job Satisfaction by Avatar Solutions (2012)
• Platinum Well Workplace Award by the Wellness Council of America (2011)
• Best Places to Work in Omaha (2011)
• Best Places to Work for the Advancement of Women (2011)
• HR Solutions Employee Engagement Awards, 1st place nationally (2010)
• Omaha Chamber of Commerce Business in Excellence Award (2008)

Mike holds an undergraduate degree from the University of Nebraska-Lincoln in general accounting and marketing. He completed the Graduate School of Sales and Marketing at Syracuse University in 1992.

Mike is active in the Omaha community as an Ak-Sar-Ben Governor and serving on the Board of Directors for The Salvation Army, Omaha Symphony, Omaha Community Foundation, Omaha Performing Arts, Bellevue University (Chair) and Omaha Sports Commission.

Nationally, he serves on the Broadway Dreams Executive Committee and on The Salvation Army’s National Advisory Board executive committee. Mike is an Omaha “40 under 40” alumnus, was recognized in 2014 and 2010 with an Alumni Achievement Award from the University of Nebraska-Lincoln, and is a Westside High School Hall of Fame honoree. Mike has two daughters, Megan and Kaila; his wife, Elizabeth, has two sons, Gage and JT.

Andy Beer received his business administration degree at Iowa State University and completed the Alternative MBA course at the University of Minnesota Carlson School of Business.

Andy is a veteran of the diagnostic and medical imaging industry. He spent 12 years at Siemens Medical Solutions where he gained direct sales and management experience before joining Cassling in 2002.

While at Siemens, Andy received a number of company awards and honors, including the Circle of Excellence Award and the Masters Award. He stays involved in the community by donating time to his church and coaching youth basketball.

Steve Chambers graduated with Distinction from the University of Nebraska-Lincoln in 1986. He is a certified public accountant and joined Cassling in 1990. Prior to joining Cassling, he worked in public accounting at Deloitte and Touche. He serves as the Chief Financial Officer for CQuence operated companies and is involved in finance and investing decisions of CQuence Health Group.

Steve is active in the community. He has in the past served as treasurer of the Teammates Metro Omaha Board and treasurer of a large youth soccer club. He currently is a Teammates mentor and is on the Millard Teammates Board of Directors. Steve also is a member of the Nebraska Society of Certified Public Accountants.

Kyle Salem joined Cassling in February 2005 and was named President in 2017. Dr. Salem earned his doctorate in biomedical engineering from Case Western Reserve University and has completed the Kellogg Management Institute at the Kellogg School of Management at Northwestern University.

After his time in academia, he initially worked for Siemens Medical Solutions MRI research & development, serving as the primary scientist supporting their second 3 Tesla MRI scanner in the U.S. He also managed U.S. R&D MRI collaborations for two years.

In 2005, Kyle joined Cassling Diagnostic Imaging where he has held a number of roles from strategic sales executive to vice president of corporate strategy and development. Today, as president, Kyle strengthens community healthcare by working with customers to ensure Cassling's offerings meet their short- and long-term goals, as well as clinical, financial and organizational needs.

Carol Armitage earned her degree in business administration from the University of Nebraska-Lincoln in 2001, with an emphasis in both finance and accounting.  In 2008, Carol joined the Cassling team with more than a decade of management and operational experience in various industries.  She began her career with Cassling by managing the service and contract billing teams before being promoted to the Service Operations Manager and then the Director of Service Operations.  Currently, Carol leads the operational teams for sales, service, business analytics and compliance in her role of VP of Operations.

Carol is also an active member of the community. She has been a Teammates mentor since 2009 and also donates her time to a variety of animal rescue groups in the Omaha-metro area. Carol currently serves on the American Heart Association’s Executive Leadership Team, where she works to increase awareness of cardiovascular disease, the leading cause of death in women of all ages.

Joe began his career at Cassling in 1985 as a Field Service Engineer and Project Manager, where he installed and serviced various types of imaging equipment throughout our Midwest region. Over the years, Joe has held various leadership roles within the Cassling service team, including Regional Service Manager.

Today, as Vice President of Service, Joe leads the entire equipment implementation and service teams while also working with customers to develop customized service solutions.

Randy Wobig is Chief Information Officer for CQuence Health Group and its partner companies which include: Cassling, a diagnostic medical equipment and services company; and Ensocare, a leading provider of care coordination software solutions. In his role, Randy oversees all corporate information technology, as well as facility planning and management, for the organization.

Randy joined Cassling, one of CQuence’s partner companies in 1999 as a Clinical Network Specialist. He was promoted to Director, Clinical Applications, and later to Vice President of Services, where he managed Cassling’s applications support, PACS service support, and project managers. Randy transitioned to the role of Chief Information Officer in January of 2010.

Before joining the Cassling team, Randy spent 14 years gaining hands-on diagnostic imaging and digital imaging systems management experience at Nebraska Medicine (formerly Nebraska Health Systems). He had eight years of experience working with the Hospital and Radiology Information Systems (HIS/RIS) teams. Randy also held a courtesy faculty appointment for teaching in the College of Allied Health Professions.

Randy is a graduate of UNMC’s College of Allied Health Professions with an associate’s degree in radiography and a bachelor’s degree in diagnostic medical sonography. He also served as a founding member and Vice President of the UNMC Radiation Science Technology Education Alumni Chapter. He continues to be active in the UNMC College of Allied Health Alumni Association.

Bruce Stec is Vice President of Human Resources for CQuence Health Group and its partner companies, which include: Cassling, a diagnostic medical equipment and services company; and Ensocare, a leading provider of care coordination software solutions. Bruce is responsible for aligning organizational goals and objectives with human resource programs and projects to ensure a unified culture throughout all CQuence partner companies.

Bruce joined CQuence in 2013 with nearly 20 years of human resources management and consulting experience. At CQuence, Bruce has implemented innovative performance management tools and the company’s first-ever formal leadership development program. Under Bruce’s leadership, CQuence has been recognized locally, regionally and nationally for its award-winning workplace culture and wellness programs. The organization has been ranked in the top 10 of Modern Healthcare’s Best Places to Work in Healthcare for four straight years.

Bruce graduated from the University of Nebraska at Kearney and has earned both his Senior Professional in Human Resources (SPHR®) certification and his Society for Human Resource Management Senior Certified Professional (SHRM-SCP) certification. He was named SHRM Nebraska’s Human Resource Professional of the Year in 2015.

He contributes his time and talent as a board member for several local organizations, including the Human Resource Association of the Midlands and CASA for Douglas County.

Elizabeth Grieger joined Cassling in 2006. In her current role, she is responsible for developing and managing relationships with Cassling’s strategic accounts, including IDNs, GPOs, regional purchasing networks and health systems. She also oversees Cassling’s clinical strategy team, as well as its clinical solution set, which include equipment service sales and ultrasound products. Since starting at Cassling, Elizabeth has held a number of roles focused on customer relationship building, from Product Sales Executive for cardiology IT solutions and most recently as Strategic Accounts Manager. 

Prior to Cassling, Elizabeth worked as a Registered Nurse in hospitals throughout Eastern Nebraska. She earned her Bachelor’s of Science in Nursing from the University of Nebraska Medical Center College of Nursing in Omaha, Nebraska.

Dan Gordon is Vice President of CQuence Health Group and responsible for strategy, customer experience, marketing and communications across CQuence and its business units, Cassling and Ensocare. Dan has led a career across various businesses and industries, including advertising, revenue cycle management, telecommunications, customer experience management and healthcare. Dan has also started, operated and sold several businesses.

He is a graduate from the University of Notre Dame with a degree in Finance and Business Economics and a minor in Psychology. In addition to being a fitness junkie, Dan spends his free time with his wife chasing their three boys around the country to watch their sporting events.

Kim Phox is Regional Vice President at Cassling, overseeing the sales division in the company’s Midwest region. She got her start at Cassling nearly 15 years ago as an account executive in Kansas. Kim then oversaw Cassling’s expansion into its South territory, achieving great success in navigating the freestanding emergency room business and helping organizations be successful in a rapidly changing healthcare environment. Kim is passionate about healthcare and believes in doing the right thing in an industry that has to control costs and improve patient care and outcomes. Prior to starting at Cassling in 2004, she worked as a high school math and science teacher.

Kim’s experience as a former teacher makes her a great coach and a natural leader. For example, she teaches Crown Ministries Finance and volunteers with her husband at their church and for Young Life, a national religious organization committed to helping adolescents grow in their faith.

Kim received a Bachelor’s of Science in Biology, as well as a Master’s in Science Education from Friends University. She is an avid fan of the North Carolina Tarheels, but an even bigger fan of her grandkids.

Rob Loft serves as the Regional Vice President of Surgery, where he leads a team of Surgery & Urology Territory Sales Managers across Cassling’s Western and Midwest Zones, which recently expanded to include Missouri and Kentucky.

Rob joined Cassling in 2014 as an Account Executive covering the Pacific Northwest. In 2015, Rob transitioned to the role of territory sales manager, selling Siemens Healthineers’ mobile C-arm and urology solutions. In 2019, Rob was promoted to his current role and remains passionate about helping healthcare professionals find equipment solutions to better serve their patients.

Rob began his medical sales career in 2011 with Biomedix Vascular Solutions, Inc., selling diagnostic devices for the early detection of Peripheral Arterial Disease. Prior to that, he worked for financial organizations such as AIG and Citi Financial.

Rob received his Business Administration/Finance degree from Eastern Washington University in 2004. Rob enjoys donating his time to his church as well as to St. Vincent DePaul. He also enjoys coaching youth soccer and competing in Spartan races.

Mark Miller has served the healthcare industry for 20 years. In his current role as the Regional Vice President of Sales for Cassling’s South Zone, Mark leads the Account Executive team in Texas, Louisiana, Missouri and Kentucky.

He started his career with a degree in Cardiopulmonary Science from LSU, and worked for five years in the clinical setting, including the cath lab, echocardiography and respiratory therapy departments. Mark has spent the last 15 years leveraging his clinical experience in sales and sales leadership roles in the interventional and diagnostic imaging space.

Outside of his career in healthcare, Mark is active in several wetland conservation and watershed improvement projects with the Natural Resources Conservation Service in drought-susceptible areas of North East Texas.

Leigh Mings has more than 18 years of clinical and sales experience serving the healthcare industry. In her role as Clinical Manager, Leigh leads a growing team of clinical C-arm specialists—scheduling demos, assisting with customer installations and anything “C-arm” related. She is committed to providing customers with proactive solutions, comprehensive education and excellent customer service.

Leigh first joined Cassling in 2016 as a clinical C-arm specialist and was responsible for training customers on software/equipment and advising them on clinical capabilities and workflow. Prior to starting at Cassling, Leigh worked as a licensed RT throughout the Midwest, most recently serving as a hospital’s lead interventional tech and education coordinator.

Leigh is an American Registered Radiologic Technologist (ARRT), Vascular-Interventional board-certified, and Lean Six Sigma Green Belt Certified: a method that improves performance by removing waste and variation.

She completed her prerequisites for the Radiologic Technology program at Garden City Community College on a rodeo scholarship. Soon after, Leigh graduated with an Associate of Applied Science degree at Memorial Hospital School of Radiologic Technology and was awarded the Eastman Kodak Clinical Excellence Award voted on by hospital staff and physicians.