Cassling Marketing Team Wins Four Pinnacle Awards

    Omaha, Neb. (May 7, 2010) – The Omaha Chapter of the American Marketing Association presented Cassling with four awards at its 2010 Pinnacle Award celebration held April 29, at the Paxton Ballroom in Omaha. The Pinnacle Awards recognize exceptional work in the field of marketing.

    Cassling received two Platinum awards for the following marketing initiatives:

    • Communications: Lawrence Memorial Hospital Breast Center Brochure

    The Lawrence Memorial Hospital’s Breast Center brochure was created for distribution at an open house celebration and for future promotion use. The brochure received a perfect score on LMH’s customer satisfaction survey.

    • Total Marketing Campaign: Walking Around the World Wellness Incentive

    Cassling executed a wellness incentive that encouraged employees to work together to walk around the world (24,906 miles) in 60 days. With a combined total of 24,949 miles, Cassling employees exceeded their goal. Forty-five percent of wellness program members participated exceeding the campaign goal of 40 percent participation rate.

    In addition to two Platinum awards, Cassling received two Gold Pinnacle Awards in Communications and Total Marketing Campaign categories.

    • Communications: Total Living Choices Brochure

    The Total Living Choices brochure was created to connect all of TLC’s solutions and clearly communicate the value of their tools. More than 5,000 brochures are in circulation and more than 1,000 brochures have been distributed at trade shows and customer meetings.

    • Direct Response: Taste Anniversary Direct Mail

    The direct mail piece was developed to promote Taste restaurant’s five-year anniversary and featured a special offer of “buy one meal get one free.” The direct mail piece was distributed to 7,100 contacts and received a response rate of 2.9 percent, exceeding the goal of 2 percent response.

    Awards were given in nine marketing categories and judged on marketing objectives, execution and results. Business types included small, large and not-for-profit organizations; Cassling was judged in the large business category.

    About Cassling
    Cassling is a full-line sales and service distributor for Siemens Healthcare. Founded in 1984 as Cassling Diagnostic Imaging, the company helps health-care organizations in Iowa, Kansas, Nebraska, South Dakota, North Dakota and select counties in Illinois and Missouri, strengthen health care in their communities. In July 2008, the company name was changed to Cassling to better reflect the full range of imaging and clinical information management products, and marketing and professional services it offers.