About Cassling

Kyle Salem joined Cassling in February 2005 and was named President in 2017 and CEO in 2023. Dr. Salem earned his doctorate in biomedical engineering from Case Western Reserve University and has completed the Kellogg Management Institute at the Kellogg School of Management at Northwestern University.

After his time in academia, he initially worked for Siemens Medical Solutions MRI research & development, serving as the primary scientist supporting their second 3 Tesla MRI scanner in the U.S. He also managed U.S. R&D MRI collaborations for two years.

In 2005, Kyle joined Cassling Diagnostic Imaging where he has held a number of roles from strategic sales executive to vice president of corporate strategy and development. Today, as president and CEO, Kyle strengthens community healthcare by working with customers to ensure Cassling's offerings meet their short- and long-term goals, as well as clinical, financial and organizational needs.

As the Chief Operating Officer of Cassling, Brian is responsible for ensuring the organization’s service, operations and strategy are in constantly alignment with Cassling’s mission to strengthen community healthcare.

Brian has more than 25 years of experience in healthcare. He began his career as an MRI tech before becoming Director of Imaging and later Vice President of Ancillary and Support Services, all at LMH Health in Lawrence, Kansas. His dedication to rising through the ranks and his tenacity in navigating the challenges of modern healthcare position him like no other to relate firsthand to the pain points faced by our customers.

Brian earned his Bachelor of Health Administration and Master of Business Administration degrees from Washburn University in Topeka, Kansas.

Mike Haywood is the Chief Financial Officer at Cassling. He graduated from the University of Nebraska – Omaha in 2002 with a Bachelor's degree in Finance and completed his MBA at the University of Bellevue in 2015 in Accounting & Finance. Before Joining Cassling, he worked at ConAgra Foods and Kiewit in various finance and accounting roles. 

Mike is active in the community and serves as Treasurer & Board Member on Millard's Teammates Mentoring program.  He is also active with his two boys' sports clubs throughout the Elkhorn community. 

Elizabeth Grieger joined Cassling in 2006. In her current role leading the Growth & Innovation team, Elizabeth supports Cassling’s vision by bringing to market new technology, services and solutions to help healthcare organizations address their imaging and therapeutic needs. She is responsible for identifying, developing and managing relationships with Cassling’s partners and adjacencies, including Alta and Radiaction.

Since starting at Cassling, Elizabeth has held a number of roles focused on customer relationship building, from Product Sales Executive for cardiology IT solutions to Strategic Accounts Manager. Most recently, Elizabeth served as VP of Strategic & Clinical Solutions, where she oversaw Cassling’s clinical strategy team, as well as its clinical solution set, which included equipment service sales and ultrasound products.

Prior to Cassling, Elizabeth worked as a Registered Nurse in hospitals throughout Eastern Nebraska. She earned her Bachelor of Science in Nursing from the University of Nebraska Medical Center College of Nursing in Omaha, Nebraska.

Shawn Pew is the Vice President of Service at Cassling. Over the years, Shawn has held various leadership roles within the Cassling service team, including Director of Clinical Information Management, Regional Service Manager, and Sr. Director of Service. In his current role as VP of Service, Shawn leads the entire equipment implementation and service teams while also working with customers to develop customized service solutions. 

Shawn joined Cassling in 2001. Prior to that, he worked as a registered CT/MR Technologist and as an applications manager at an MRI coil development and manufacturing company. Shawn received his Bachelor of Science degree in radiation sciences from the University of Nebraska Medical Center, graduating with the honor of High Distinction.

Carol Armitage earned her degree in business administration from the University of Nebraska-Lincoln in 2001, with an emphasis in both finance and accounting.  In 2008, Carol joined the Cassling team with more than a decade of management and operational experience in various industries.  She began her career with Cassling by managing the service and contract billing teams before being promoted to the Service Operations Manager and then the Director of Service Operations.  Currently, Carol leads the operational teams for sales, service, business analytics and compliance in her role of VP of Operations.

Carol is also an active member of the community. She has been a Teammates mentor since 2009 and also donates her time to a variety of animal rescue groups in the Omaha-metro area. Carol currently serves on the American Heart Association’s Executive Leadership Team, where she works to increase awareness of cardiovascular disease, the leading cause of death in women of all ages.

Tana Phelps is the Vice President of Marketing for Cassling, where she is responsible for managing the strategy, planning, growth and development of marketing for all CQuence partner companies and business units.

Tana brought her passion for healthcare to Cassling in 2011. Her marketing experience includes work in diagnostic imaging, healthcare IT, concierge medicine, telehealth, cardiology and more. She has executed customized marketing campaigns on behalf of hundreds of hospitals and clinics throughout the country, gaining great insights into consumer and physician audience behavior.

With Tana’s strategic support, Cassling launched a 2030 plan to impact more than 1 billion patient lives. In 2021, she was honored with the Bob Cassling Service Excellence Award for exemplifying the company’s cultural beliefs and commitment to customer service.

Prior to joining Cassling, Tana was communications manager at NRC Health, a national patient satisfaction survey vendor and research organization. Tana is a published blogger and author—with features in Midwest Medical Edition magazine. She studied journalism, marketing and advertising at the University of Nebraska Lincoln, and earned a Certificate of Excellence in Business through the Carlson School of Management at the University of Minnesota. She enjoys spending her free time with her husband and three kids, running and volunteering.

As Director of People & Culture at Cassling, Kayla Engel is actively involved in creating an exceptional employee experience for all team members, from new hires to those who have been with Cassling for decades. She has served in a number of Human Resources-related roles during her time at the company.

Kayla received her Bachelor of Science in Management of Human Resources from Bellevue University, and she has PHR certification from the Human Resource Certification Institute and SHRM-CP certification from the Society for Human Resource Management.