Cassling Wins an Award of Merit from PRSA for Service Campaign

    Cassling received a Paper Anvil Award at the 2012 Public Relations Society of America Nebraska Gala on Dec. 13 at the Embassy Suites in La Vista, Neb. The Paper Anvil Awards recognize exceptional work in the field of public relations. 

    Cassling won an Award of Merit for its service campaign promoting outstanding equipment service statistics. Direct mail, e-blasts, geo-located landing pages and videos with customer testimonials all highlighted the benefits of Cassling’s service commitment. The campaign resulted in a 72 percent increase in web traffic and an email click-through rate that was more than four times the industry standard.

    Click here to learn about Cassling service.