About Cassling

Cassling strengthens community healthcare through imaging and therapeutic technology, services and solutions. From critical access hospitals and diagnostic imaging centers to large health systems and IDNs, Cassling is committed to helping your healthcare organization improve access and outcomes, create efficiencies and lower costs. 

Healthcare is the lifeblood of our communities, and we’re proud to play a role in helping healthcare organizations remain viable and keep providers local.

Our Mission & Vision

Our vision is a world where patients have access to the right level of care regardless of location or socio-economic status. We strive each day to bring innovative solutions to communities and providers, so that patients—our neighbors, employees and families—can live their best life.

Founded in 1984 and headquartered in Omaha, Nebraska, Cassling is proud to have Midwestern values and integrity at the heart of what we do. Now 100% employee-owned, Cassling continues to provide its healthcare customers with the same tradition of service excellence that defined its success.

We serve as your partner and strategic advisor, helping you navigate the challenges of the fast-paced, ever-changing healthcare industry. Through our partnerships, including as an advanced partner of Siemens Healthineers, Cassling offers the best of both worlds: an unprecedented level of service and local support in combination with world-class technology.

Get to Know Our Company

Our mission is bigger than ever. We're improving healthcare access and outcomes by expanding our partnerships, and we've changed our look to reflect our evolution to becoming customers' one trusted source for imaging and therapeutic technology, services and solutions.
Cassling's New Vision
The New Cassling Logo
Cassling's Industry Partnerships Provide New Imaging Solutions
How Cassling Puts People First
How Cassling Has Become Your One Trusted Source for Comprehensive Imaging Solutions
Introducing the New Cassling Website

Who We Serve

Our goal is to impact 350 million patient lives by 2030, and we’re on track to do that thanks to the incredible work of the dedicated healthcare organizations we serve:

  • Ambulatory Surgery Centers/Office Based Labs
  • Imaging Centers/Outpatient Facilities
  • Freestanding EDs
  • Health Systems
  • Rural Healthcare
  • Hospitals
  • Veterans Affairs Healthcare Facilities
  • Physician Groups

Our Partner

We work with Siemens Healthineers to bring you groundbreaking solutions changing healthcare for the better. The work of Siemens Healthineers reflects a long-standing commitment to supporting American healthcare. They invest in infrastructure, innovation, and workforce development to help healthcare be accessible, resilient, and ready to meet the evolving needs of providers and their patients.

Our Leadership

Chairman

Mike Cassling

More About Mike
President and CEO

Kyle Salem, Ph.D.

More About Kyle
Chief Operating Officer

Brian Bradfield

More About Brian
Chief Financial Officer

Mike Haywood

More About Mike
VP of Service

Shawn Pew

More About Shawn
VP of Operations

Carol Armitage

More About Carol
VP of Marketing

Tana Phelps

More About Tana
Director of People & Culture

Kayla Engel

More About Kayla

Giving Back

Community service is woven into the fabric of Cassling. In addition to our innovative products, services and solutions, we support our communities through a variety of philanthropic efforts. Our employee-led volunteering program enables our team members to give to their preferred charitable causes throughout the year, letting employees transform communities in the ways that are personal to them. And through a unique benefit – volunteer time off – employees use paid time off for this important work. 

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Careers with Cassling

At Cassling, we take our mission to strengthen community healthcare personally. If you’re ready to join a team that makes a difference in the lives of providers and patients, consider a career at Cassling.

Explore Careers
OUR ROOTS

Cassling was built on a simple but powerful philosophy: superior customer service always comes first. That spirit of service became the foundation of Cassling and remains one of our greatest strengths today.

Bob Cassling, our company's namesake founder, believed in creating relationships built on trust, responsiveness and respect. At age 54, an age when most people are thinking about retirement, Bob left a reliable career with a major imaging manufacturer to start something new.

With a handful of employees and a personal mission, Bob founded Cassling Diagnostic Imaging (CDI) in 1984. The earliest years were spent selling general X-ray equipment and imaging consumables. By building trusted customer relationships and industry partnerships, CDI quickly expanded its regional footprint and moved beyond consumables into advanced capital equipment.

Bob’s vision was carried forward by his son, Mike Cassling, who served as president, CEO and chairman for decades. Under Mike’s leadership, Cassling sold the consumables business, positioning the company in the rapidly evolving world of digital imaging and later simplifing its name to Cassling to reflect its growth into a full-service healthcare solutions and technology partner. This move enabled Cassling to establish a partnership with Siemens Healthineers to expand its impact across the U.S. while staying grounded in the same customer-first philosophy that defined the company from the beginning.

In 2025, Mike took the next step in preserving that legacy by transitioning Cassling to 100% employee ownership through an Employee Stock Ownership Plan (ESOP). Today, our employee-owners continue to carry forward the mission of strengthening community healthcare.

Mike now serves as chairman of the board and remains engaged in advancing healthcare, supporting entrepreneurs and investing in philanthropic efforts that strengthen the communities we serve.

GET IN TOUCH

Contact us today to learn more about how we can help you solve your most pressing challenges.