Cassling Blog

Stay informed with best practices and resources on the issues that matter most in imaging.

Ready to Take the Leap? How Innovation, Culture & Strategy Come Together

When I’m working with leaders in organizations, I often hear them say that they need to innovate or that they have some sort of innovation initiative in progress. When I ask them why they want to innovate, the response is sometimes bewildered or I hear, “We just need to be innovating.” At some point, all organizations need... Read more

Laughter for the Health of It

In the 1950s, Humorist Victor Borge said, “Laughter is an instant vacation.” At the time, he had no idea that modern medical science would prove him right. He just instinctively knew that humor helped people feel better. Laughing has a positive influence on your mental and physical well-being. Your pattern of thinking... Read more

How Customer Service Can Make a Visit to the ER Fun

I’m not a linguist, but I find it very telling that “patient,” a person receiving medical treatment, is spelled and pronounced the same as “patient,” the ability to accept or tolerate delay or suffering without becoming annoyed. We expect a great deal of patience from our patients, especially in the emergency room. Minor... Read more

You Can Boost Patient Satisfaction – Even When Things Go Wrong

We all like to think that each patient encounter will be a great service experience. But let’s face it; things can and do go wrong. When my mom was first diagnosed with lung cancer, she had been hospitalized for tests including a biopsy, which collapsed her lung. She needed a CT scan during her inpatient stay and no one... Read more