When the National Lung Screening Trial (NLST) completed its study in 2011, radiology teams everywhere rejoiced—finally there was substantial evidence that lung cancer screening could save lives. It’s game-changing news, considering lung cancer has the highest cancer mortality rate in the United States, causing 160,000 deaths annually—more than breast, prostate and colorectal cancers combined. Flash forward to today, with the final CMS approval to cover LDCT scans issued Feb. 5, and hospitals and imaging centers are revving up their lung cancer screening programs like never before.
Initial screening programs, however, have found that sourcing patient volume and earning physician referrals are among the greatest obstacles to success. Read on for seven tactics to engage your key audiences—and grow your screening program.