As we celebrate 40 years as a company, I can’t help but think about how far we’ve come in supporting healthcare providers on their journey to deliver extraordinary care to patients.
Cassling was founded in 1984 by my father, Bob Cassling. He left a reliable career in imaging sales and service to begin his own venture at age 54, a time when most people are thinking about retirement. Bob knew he could provide a better customer experience, so he established Cassling Diagnostic Imaging (CDI) with a handful of employees and a personal mission to deliver top-notch customer service.
In addition to providing imaging equipment service, our earliest years were focused on selling general X-ray and imaging consumables (things like the actual film that X-rays used to be imprinted on, if you can remember those days). By 1998, we began to focus on digital imaging, which ultimately propelled our growth and our ability to connect our customers with cutting-edge technology.
Cassling’s relationship with Siemens began in 1999, when we entered into an agreement to sell women’s health, mobile X-ray and C-arm equipment. The agreement quickly expanded and evolved into selling the full line of Siemens imaging equipment.
Their name has gotten a little longer with the launch of Siemens Healthineers, while ours has been simplified to Cassling, but what hasn’t changed is our commitment to customers. Since we became partners 25 years ago, we’ve been connecting providers with state-of-the-art technology to transform the patient experience while delivering the same dedicated service to keep their equipment functioning at peak performance.
In the fast-paced, ever-evolving healthcare industry, our customers are often faced with difficult challenges. Cassling remains relentless in our pursuit of solutions to help providers grow and provide an exceptional patient experience.
Whether it’s decreasing wait times in a critical access hospital, helping an industry leader deliver personalized cancer care, or going beyond OEM service to ensure high-quality performance of imaging systems, we are committed to helping healthcare organizations achieve their goals so they can provide the best care to their patients.
We’re also expanding partnerships so we can continue to evolve alongside our customers and help tackle their challenges for the next 40 years and beyond.
While many things have changed over the years, Cassling’s commitment to customer service and the communities we serve remains integral to who we are as a company.
Giving Back
Another key part of our company culture is our willingness to give back in ways that go beyond the business. We encourage each and every one of our team members to contribute their time to the causes they’re passionate about, making charitable giving and philanthropy a vital component of our work.
As part of our 40-year celebration, we are extending our commitment to service even further. To keep the focus on the communities we serve rather than our own milestone, we’ve launched a “40 Days of Giving” challenge to all Cassling team members. Employees from across our company will be paired into teams for a friendly competition to see who can contribute the most volunteer hours or raise the highest amount of monetary donations. In addition, we are participating in a Habitat for Humanity buildout, something we’ve done in the past and that I’m excited to return to as a company.
Our individual efforts have a much larger impact when we work together. And that’s exactly how we feel about the work we do with healthcare organizations and providers. Together we can improve healthcare access and outcomes for patients, and I couldn’t be prouder of the progress we’ve made in doing exactly that over the past four decades.
Since 1984, it has been Cassling’s privilege to provide innovative solutions to healthcare organizations and the communities they serve. I am proud of the relationships we’ve built, the partnerships we’ve created and the loyal employees who helped us get to where we are today.
On behalf of all of us at Cassling, thank you for trusting us to be a part of your journey.
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