Jay Tolsma Sets the Bar for 20 Years

by Cassling on Jun 10, 2024

Jay-Tolsma-2023-Grey-Angled_pp-1From Field Service Engineer (FSE) to Account Executive (AE), Jay Tolsma’s role has evolved over his 20-year career with Cassling, but what hasn’t changed is Jay’s dedication to the job and his colleagues.

His success has been anything but static, as pointed out by Cassling leaders and his peers:“Jay is as successful as he is dependable,” said Kendall Sidoruk, Regional Vice President of Sales. “Jay embraces the Cassling culture and always takes care of his customers the ‘Cassling Way’ with integrity, initiative and humility. He brings so much to the Midwest team, especially with his experience on the service team. I appreciate that I can always count on Jay to deliver results and a good laugh. Congratulations, Jay!”

“Congratulations to Jay on reaching 20 years with Cassling, it’s been quite a ride!” said Mark Groeneweg, Regional Service Manager. “He came to us with a chip on his shoulder and something to prove! His fiery attitude raises the level of energy and sets the bar for getting things done.

“Jay has been a big part of Cassling's success, from starting as an FSE in Sioux Falls, moving to Spirit Lake at Bob Cassling's request, taking an AE position in North Dakota and then moving back to Sioux Falls to cover South Dakota.

“Jay had a special relationship with Bob Cassling. I remember Bob saying, ‘He’s going to be in sales someday.’ He was right, Jay has become one of the best! We all know how stressful this industry can be, but Jay makes it enjoyable with his work ethic, honesty and humor. Thank you, Jay, for making the last 20 years exciting and fun!”

Unknown-1 copy “Jay Tolsma is one of a kind!” said Kim Phox, Vice President of Sales at WasteMedX and former Cassling RVP of Sales. “He is bold, crazy smart, quick-witted, and one of the hardest workers I know. Jay and I started about the same time with Cassling and I’m so thankful for the working relationship we built. He is a highly successful salesman, but I think what I admire most is his love for his family and the way he supports his teammates. Congrats on 20 years, Jay! Cassling is an amazing place because of people like you.”

“Jay, it has been great working with you, but more importantly learning from you,” said Mike Pedersen, Account Executive. “You are always the go-to guy when it comes to product knowledge and your previous experience as an FSE has been an invaluable asset. We are fortunate to have you on the sales team and have greatly benefited from your insight, professionalism and sarcasm. Always know how much you are appreciated and respected. Cheers to 20 more years!”

“Jay and I started working together when he was a Field Service Engineer and I covered northwest Iowa,” said Kathy Osborne, Account Executive. “His service background is a big asset for him because it helps him understand the products we sell. Jay is an extremely charismatic person. He’s always smiling and making others happy. Combine all of that with his hard-working attitude and it’s no wonder he is successful. Congratulations on 20 years, Jay!”

“Your dedication and hard work over the years have not gone unnoticed,” said Rick Cox, Account Executive. “You've been an integral part of our team, and your contributions have played a significant role in our collective success. Your professionalism and expertise have been invaluable, and it's no surprise that you've achieved such remarkable success.

“Beyond your professional accomplishments, what truly stands out is your infectious laughter and positive spirit. You have a knack for bringing joy to our meetings, making even the most challenging situations a little easier to bear. Your presence brightens up the room, and I'm grateful to have had the opportunity to work alongside you for all of these years.”

“Holy cow, how has it been 20 years already?” said Courtney Glover, Account Executive. “I feel fortunate to have had the opportunity to work alongside you over the years. You are a wealth of knowledge and always there to help our team! Here's to many more years of success with Cassling.”

“Jay ‘The Sheriff’ Tolsma, congratulations on reaching this remarkable milestone of 20 years with Cassling!” said Dan Olson, Account Executive. “Your enduring dedication and positive impact have helped shape our team's culture and achievements. Working alongside you has been a privilege. Happy anniversary, bud!”

After two decades of proven success, it’s clear that Jay’s positive reputation needs no further reinforcement. Congratulations, Jay, from all of us at Cassling! 

Jay Tolsma-20 Years


Meet the Author

Cassling strengthens community healthcare through customer-centric imaging and therapeutic technology, services and solutions. From critical access hospitals and diagnostic imaging centers to large health systems and IDNs, Cassling is committed to helping healthcare organizations improve access and outcomes, create efficiencies and lower costs.

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