Building an Inspired Personal Brand

Laura Barnard, Founder; BREAKTHRU Brands

On Demand | Expires 5/1/2024

Register Below

*Approved by the ASRT for 1 Category A continuing education credit.


Through this educational webinar, you will embark on a guided, self-reflective journey that will enable you to understand what a personal brand is, how to build an authentic and inspired personal brand, and why this is important in today’s workplace – yes, even the healthcare industry.

Branding expert Laura Barnard will walk you through each phase of building your personal brand (discovery, strategy and activation) and she will provide a template for you to create your own unique personal brand playbook and equip you with a toolkit of strategies and tactics to help build and home in on your own inspired personal brand, both online and offline.

Learning Objectives


Define what personal branding is


Discuss how to build an authentic and inspired personal brand


Explain why personal branding is important in today’s workplace

You will receive a confirmation email shortly after you complete the registration.
If you are unable to register online or do not receive your confirmation email after registering (don't forget to check your Junk email folder), please email us or send us a chat on our website.


LB headshot low res

Laura Barnard

Founder; BREAKTHRU Brands

Laura Barnard is the Founder of BREAKTHRU Brands, a personal branding agency that empowers diverse leaders in business and sports to make a greater impact.

Laura holds a BA in Psychology from Harvard University and an MBA in Marketing & Strategic Management from the University of Chicago Booth School of Business.

Laura has nearly two decades of experience in sales, marketing, and brand management roles. She spent 10 years in the confectionery industry, leading iconic consumer brands like Skittles, Starburst, 5 Gum, Mamba, and Werther’s Original. Following her role as the Director of Marketing for HARIBO, Laura spent two years as the Director of Business Strategy for Bluedog, a consulting agency specializing in innovation, brand design, and strategy. At Bluedog, Laura led client projects for world-class organizations including Mondelez, Mars, Constellation Brands, MillerCoors, McDonald’s, Beam Suntory, SC Johnson, and others.

Laura believes that the same strategic principles and approach to developing amazing consumer brands, particularly positioning and storytelling, can be applied to developing amazing personal brands. As a former college athlete, she also understands and appreciates the power of teamwork. She lets this collaborative spirit guide her interactions with her clients and teammates every day.  

Laura resides in Oak Park, IL with her wife and three daughters.

Cassling Continuing Education Compliance Policy
Webinar attendees accept full responsibility for review and adherence to any applicable corporate compliance policy as it relates to their facility. Cassling is not authorized to and will not knowingly issue CE credits to any employed or contracted full- or part-time employee of a federally-run healthcare institution (VA, IHS, DHHS, etc.) or any other organization whose policies prohibit free distribution of continuing education credits.