9 Low-cost Marketing Hacks for Promoting Your Imaging Services

Tana Phelps, Marketing Manager; Cassling
Marc Costanzo, Marketing Content Strategist; Cassling

On demand | Expires 10/1/2021

*Approved for 1.0 CE credit from the American Society of Radiologic Technologists.

As a radiology department leader or imaging center owner, you have a ton on your plate: hiring, training, managing, budgeting, selecting equipment, seeing patients—the list goes on and on.

So who has time for marketing?

To achieve ROI on your imaging equipment investments, you need to get the word out to your existing patient base, prospective patients and the community at large. As if that wasn’t enough, you must also communicate with internal teams and consistently build relationships with referring providers.

Join Cassling as two of our team members (who’ve helped hundreds of healthcare organizations market their imaging services) describe nine easy hacks to promote your facility, successfully launch a new service, increase referrals and grow imaging volume. No marketing experience required!

Learning Objectives:

  • Understand trends in marketing that impact patient outreach efforts
  • Learn the elements of an effective marketing plan
  • Learn to define your key target audiences
  • Determine tactics to reach your customers and achieve ROI
  • Discuss measurement techniques to evaluate your efforts

Intended audience:

  • Hospital radiology/imaging directors/managers (whether you have marketing staff or not!)
  • Imaging center owners or administrators
  • CEOs and service line executives
  • Physicians looking to open an outpatient facility
  • Healthcare marketing personnel

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Tana Phelps
Marketing Manager, Cassling

Tana Phelps is the marketing manager at Cassling, an Advanced Partner of Siemens Healthineers. Passionate about healthcare, her marketing experience includes work in diagnostic imaging, concierge medicine, telehealth and cardiology. In her role, she has executed customized marketing campaigns on behalf of 75+ hospitals and imaging centers throughout the country—giving her great insight into patient and physician audience behavior.

Prior to joining Cassling, Tana was communications manager at NRC Health, a national patient satisfaction survey vendor and research organization. She also worked in marketing/PR at health systems throughout Eastern Nebraska. Tana is a published blogger and author—with features in Midwest Medical Edition magazine. She studied journalism, marketing and advertising at the University of Nebraska-Lincoln.

Marc Costanzo cropped

Marc Costanzo
Marketing Content Strategist, Cassling

Marc Costanzo is the Marketing Content Strategist for Cassling and its parent company, CQuence Health Group. He has copywriting, marketing and advertising experience across a wide number of industries, including healthcare, education, law and entertainment. He previously served as Senior Copywriter for an Omaha- based ad agency, Marketing Strategist for Nebraska Methodist College and as an adjunct instructor at Metropolitan Community College. In his current role, Marc is responsible for developing and executing marketing campaigns for Cassling, as well as hospitals and clinics across the United States. He studied journalism and broadcasting at the University of Nebraska-Lincoln.

Marc is a nerd for anything related to SEO, lead generation, patient outreach, tacos and monster movies. In addition to his work in the healthcare marketing field, he is a published author whose most recent thriller, ‘Persistence,’ was named one of the top picks of the summer by Audible.