Cassling Blog

Stay informed with best practices and resources on the issues that matter most in imaging.

Honoring the Veterans Who Power Patient Care

Cassling’s story is built on a legacy of service that began with the company’s late founder. Bob Cassling was a U.S. Air Force veteran and navigator during the Korean War, and when he founded Cassling Diagnostic Imaging in 1984, his philosophy was simple: superior customer service always comes first. More than four decades... Read more

Clearwater Valley Health’s Mobile Solution to Rural Mammography Barriers

Idaho ranks among the bottom of states with the lowest percentage of breast cancer screenings. It’s a statistic Clearwater Valley Health, a critical access hospital located in Orofino, Idaho, is determined to change. Read on to find out how this finalist for the Cassling Imaging for Impact Award is changing lives across a... Read more

Why Relationships Matter in Healthcare: Citizens Health’s Approach in Rural Kansas

In Colby, Kansas, a town of about 5,500, Citizens Health is more than just a hospital. It’s a healthcare anchor for northwest Kansas, providing comprehensive care for patients across nine counties and even into neighboring Nebraska and Colorado. The organization includes a 25-bed critical access hospital, a family practice... Read more

Uncovering the Mysteries of Patient Care: Rad Tech Week and Medical Ultrasound Awareness Month Are Here

October and November are stacked with celebrations for the heroes behind the imaging equipment. Cassling is proud to unveil two new campaigns to observe Medical Ultrasound Awareness Month and Radiologic Technologist Week. These campaigns deliver complimentary ready-to-share assets, patient education materials and fun... Read more

Leading Through the Unknown: Change Management in the Age of AI

Discover how trust, transparency and communication can turn disruption into opportunity. It’s hard enough to adapt to new protocols and management at work, but with the rise of artificial intelligence (AI), the pace and complexity of change have dramatically increased. As manager of change management at Omaha Public Power... Read more

Cassling Scholarships Empower Students to Make a Lasting Impact in Radiology

Each year, the Bob Cassling Memorial Scholarship honors our founder’s legacy by supporting two students who are driven to improve healthcare and bring their expertise to the fields of medical imaging and radiation therapy. In the U.S., projected career growth for radiologic technologists between 2022 and 2032 is 6%,... Read more

Meet the 2025 Imaging for Impact Award Finalists

Join us August 25-26 in Omaha as we celebrate innovation and crown the winner live at Cassling’s Investing In You Educational Summit. Since 1984, Cassling’s mission has been simple: to strengthen community healthcare. We understand the importance of empowering and recognizing healthcare facilities who are fostering... Read more

Mastering the Most Routine Non-Routine Imaging Exams

A universal truth in radiology is that even the most experienced technologists have to pause and reset when a non-routine exam shows up on the image requisition form. Exams outside of our daily muscle memory can trigger uncertainty, and that’s okay. As a radiologic technologist with over two decades of clinical and... Read more

How Effective Leaders Embrace Diversity, Equity and Inclusion in the Workplace

Diversity, equity and inclusion (DEI) have become central themes in the modern healthcare environment. DEI is a framework that companies use to create a safe and welcoming space where employees have equal opportunities regardless of background. It’s far more than race or gender and takes into account national origin,... Read more

Law and Order: Best Practices for Radiologic Technologists

In the field of radiologic technology (RT), understanding ethical and legal standards is crucial for providing safe, patient-centered care. Let’s look at some best practices for RTs that emphasize the importance of ethics in everyday practice. Why Study Ethics? First, a foundational question: why study ethics in the first... Read more

Toby Vincent Receives the 11th Annual Bob Cassling Service Excellence Award

With an average tenure hovering around 15 years, Cassling is proud of our knowledgeable and loyal employees who embody the culture we’ve created over the past 40 years, and Toby Vincent is no exception. Toby celebrated 20 years with Cassling in January of 2023, and he’s been described by his colleagues as invaluable,... Read more

Work Well: How to Burn Bright Without Burning Out

Dealing with stress or burnout on your imaging team? You’re not alone. It’s human nature to want to put your best foot forward and not admit to you or your colleagues when you’re feeling frustrated with your current circumstances. Realize, however, that everyone on your team probably feels the same way to some degree. Your... Read more

Need for Speed? The Real Cost of Rushing Through Imaging Exams

In the fast-paced world of medical imaging, there’s a constant push to see more patients, complete exams faster, and keep up with demanding schedules. But what happens when speed starts to compromise patient care? This blog explores the real-life pressures that imaging technologists face, the hidden dangers of rushing, and... Read more

What’s Wrong with Being Confident?

Communicating Effectively with Confidence Confident communication is a vital skill in the workplace and beyond. Whether you're leading a team, completing a project, or navigating difficult conversations, your ability to express ideas clearly, listen actively and provide constructive feedback is crucial for your success.... Read more

A Closer Look at Cassling Leadership Institute 2025

Once again, Cassling is teaming up with Bellevue University for a series of webinars that offer current and aspiring leaders with the top-of-license skills they need to make a difference for their teams, their hospitals, and their patients. This year’s webinars focus directly on topics that some people find uncomfortable... Read more